Schlumberger

Overview

Schlumberger assigned Lesley Davidson Marketing along with their exhibition partner Passell (Aberdeen) Limited to launch their new product generation Scope to its UK customers. The Scope family of 'while-drilling' services advances industry standards through greater efficiency and higher reliability. The audience consisted of clients based in Aberdeen and the rest of the UK with potential interest in the new tools. The challenges of this project were to find a location that would allow for the logistics of delivering extremely large tools and to ensure short sharp maximum impact messages during a lunch time event.

Solution

The introduction to the new Scope family of tools  was communicated with a dramatic introduction, and a suite of high impact graphic displays. The  presentation and unveiling of the tools was accompanied by powerful music and lighting effects. After a buffet lunch in a separate area, detailed product presentations gave clients a concise insight into the new Scope family of tools.

Outcome

"Lesley Davidson Marketing did a fantastic job of helping us to effectively introduce the Scope family. We were impressed with their imagination and flexibility and the concise structure of the event. The food was imaginative and suited the short time frame. The feedback from our customers was very positive and our new products were positioned as innovative and as an easement for oil companies. We are looking forward to a continued successful working relationship with Lesley Davidson Marketing."

Schlumberger

Please see further examples of our work in our Portfolio information.