Brief
Lesley Davidson Marketing was approached to create and implement a high profile event launching the rename of 'Euro Tube' to 'Tenaris' for its UK and European customers. The purpose of this event was to foster brand unity and elevate awareness and recognition amongst its clients in Aberdeen, the UK and Europe. The timing for this event coincided with the major UK Oil Show 'Offshore Europe' in Aberdeen - an impressive and tempting location was necessary to set it apart from simultaneous events.
Solution
The majestic and historic Fyvie Castle was the perfect venue for this unique event. Guests were entertained by a host of Scottish musicians and dancers throughout the castle. The Climax of the evening saw the castle creatively lit with the new company branding strongly in evidence and the presence of a Pipe band in full highland dress was unforgettable. The branding of Tenaris was reinforced throughout the Castle with large banners, flag poles and light projections
The location, entertainment and decoration reflected the Scottish flavour of this event.
Success
"The evening was a huge success, expertly organised by Lesley Davidson Marketing. Their attention to detail and creative flair was evident throughout. Positive feedback from our clients about everything from entertainment and food to the handsome gifts that were given out at the end of the night, showed Tenaris in a very professional light"
Marcello Iricibar MD - DST UK
Please see further examples of our work in our
Portfolio
information.
|
