Northsound Radio

Overview

For almost ten years Lesley Davidson was responsible for the Marketing, PR and Events at Northsound Radio. It was essential to create and maintain a high level of credibility and visibility with all of their publics throughout the North East of Scotland and in order to protect Northsound Radio's premium position, a cross-channel marketing approach was essential

Solution

This was achieved by the  implementation of above and below the line marketing activities.  From high profile events - business dinners and charity balls, to cross media activity and  the production and distribution of Northsound Radio's own newspaper 'Northsound News'. High profile events played a large part  to ensure listener loyalty within different sectors. Lesley Davidson founded the prestigious Northsound business dinner now an annual event chaired by Jackie Bird and a must in every businessman's diary. Lesley was also responsible for setting up the Cash For Kids Charity that raised over half a million pounds under her management and continues to go from strength to strength today 

Outcome

"Lesley Davidson's work with Northsound Radio produced some very positive results. She was responsible for the  implementation of some very successful campaigns that enhanced awareness of and the reputation of Northsound Radio. Her enthusiasm and flair contributed greatly in helping ensure that Northsound maintained its position  in an  increasingly competitive market place"

Northsound

Please see further examples of our work in our Portfolio information.